Sales analysis 2024 – 2026

1Summary

Sales from January to September 2026 reached 1,025,635 €, +34.8 % compared with the same period of 2025. Growth is driven by the web shop and the new packaging category, but the average margin is slowly shrinking along the way — the key topic for the next period.

Key findings

1. Growth of +34.8 %. By the end of September, 2026 is already at 89 % of the full year 2025.
2. The web shop is the fastest-growing channel. Its share of revenue rose from 12 % to 25 % — customers increasingly order on their own, without the sales team.
3. Packaging is the largest category in 2026. Introduced in 2025, it already brings in 357,846 €, but at a margin of 27.1 % — below average.
4. The margin is falling because of the sales mix, not prices: from 33.9 % in 2024 to 31.8 %, as lower-margin categories and channels grow.
5. Dependence on the largest customer. Konzum Partner Zagreb accounts for 14.4 % of total revenue in the period.
6. Slavonia is lagging behind. From January to September, revenue is −14.8 % vs. the same period of 2025 — the only region in decline.

2Revenue trend

Revenue is strongly seasonal: spring (April – June) and autumn (October – November) carry most of the year, while August is consistently the weakest month. Comparing the same months across years shows the growth isn’t just seasonal — almost every month of 2026 beats the same month a year earlier.

3Sales mix

Categories and regions are shown by their share of revenue for the selected filters. Clicking a slice or a bar applies that filter to the whole document — so one click shows, for example, how packaging sells in Zagreb alone.

4Sales channels

The sales team still brings in the largest share of revenue, but since 2025 the web shop has been growing faster than any other channel. Partners are stable and have the highest margin, as they mostly buy promotional items and large-format prints.

5Customers

Customers with revenue, margin and number of orders for the selected filters. Click a column header to sort.

6Profitability

Gross margin by category and region (darker = higher margin). Business cards and promotional items have the highest margin in every region; packaging and catalogues the lowest. Differences between regions are small, so the margin depends mainly on what is sold.

7Conclusions and recommendations

Growth is healthy and comes from two sources the print shop can keep developing — the web shop and packaging. At the same time, both have lower margins, so without changes to pricing and print runs, revenue growth won’t translate into equal profit growth.

The report refreshes automatically when a new month closes. Questions about the numbers can go straight to the AI assistant — it answers from the same data.